How This Started
I'm a mom to one sweet baby boy, and somewhere between the newborn blur and his first birthday, I realized something — I had thousands of photos of him on my phone, and almost none of them anywhere I could actually see them. The maternity shoot. The hospital photos. The first bath. The little moments I swore I'd never forget. All of it just… sitting there. Buried under screenshots and grocery lists. So I started making something I wished already existed — small, beautiful photos that put your favorite memories somewhere you'd actually see them. On the fridge. On the filing cabinet. On the whiteboard you walk past a hundred times a day. Because memories are meant to be replayed. And the easiest way to do that is to put them right in front of you.